Synergising Brand and Employees: Introductory Session - Cape Town
Synergising Brand and Employees (Introductory Session)
2016-09-27 09:00 - 11:00
Durbanville Hills Wine Estate, Tygerberg Valley Road, Durbanville
021 913 3507
|Investment||R350.00 Excl VAT|
Strong and profitable brands are created from the inside out. The brand vision as perceived by employees (internal brand) can strengthen the brand as perceived by customers (external brand). For the internal brand to strengthen the external brand and be aspirational, synergy must exist between employees and the internal brand.
In this two hour introductory session you will be introduced to how to measure, build and manage employee-based brand equity.
- 2016-09-27 09:00 - 11:00
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